Lotus Appoints Swizz Beats Vice President Of Creative Design And Global Marketing

While Swizz Beatz has a broad creative background, having a portfolio that includes music producer, rapper, designer and painter, he’s also an avid car collector, owning a Spyker C8 and a Ferrari Enzo. Lotus has likely appointed Swizz to this position as a strategic move, that is clearly targeting buyers from a different demographic (to put it mildly).

Dean’s appointment follows on from an array of recent celebrity figures who have been recruited to take give their creative input to automotive companies. Last July, Victoria Beckham became the creative designexecutive at Range Rover, while Justin Timberlake is currently the brand ambassador for the Audi A1.

So what makes Swizz Beatz the perfect man to add to the Lotus line-up? 

1. Like Group Lotus, he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter.
2. Like our cars, he’s multi award winning: This year he shared a Grammy Award with Jay-Z.
3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys.

We await with baited breath to see just who the Norfolk-based producer of (for now) lightweight sportcars, chooses to bring into its fold next.


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