Ugo De Rosa’s bikes are best known for their sponsorship of the early Faema team; they were the first to ride his bikes after Raphael Geminiani requested one for the Giro in 1958. Later Motta and Merckx also approached Ugo to build their frames. Soon the De Rosa name was laid out in cycling history. Many moons later, De Rosa remains one of the most highly sought-after bicycles. The De Rosa ‘heart and arc-ciel diamond stripes’ are an icon today.

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